{"id":5316,"date":"2026-02-07T08:55:57","date_gmt":"2026-02-07T08:55:57","guid":{"rendered":"https:\/\/marketsfortress.com\/index.php\/2026\/02\/07\/minute-maid-discontinues-frozen-juice-concentrate-after-80-years\/"},"modified":"2026-02-07T08:55:57","modified_gmt":"2026-02-07T08:55:57","slug":"minute-maid-discontinues-frozen-juice-concentrate-after-80-years","status":"publish","type":"post","link":"https:\/\/marketsfortress.com\/index.php\/2026\/02\/07\/minute-maid-discontinues-frozen-juice-concentrate-after-80-years\/","title":{"rendered":"Minute Maid discontinues frozen juice concentrate after 80 years"},"content":{"rendered":"<p id=\"anchor-7d24f5\" class=\"body-graf\">Social media is <a href=\"https:\/\/www.today.com\/food\/groceries\/minute-maid-frozen-juice-discontinued-rcna257438\" target=\"_blank\">mourning a freezer aisle staple<\/a>.<\/p>\n<p id=\"anchor-f5ca4e\" class=\"body-graf\">The Coca-Cola Company said it is discontinuing Minute Maid\u2019s cans of frozen orange juice concentrate in the U.S. and Canada.<\/p>\n<div id=\"taboolaReadMoreBelow\"><\/div>\n<p id=\"anchor-58c0fd\" class=\"body-graf\">The <a href=\"https:\/\/www.tiktok.com\/@justsunni\/video\/7301410583004482862\" target=\"_blank\">iconic, slush-filled tubes<\/a> of orange juice concentrate, which have been around for 80 years, sit in the freezer section of most supermarkets, where they\u2019ve waited patiently to be used for party punches, smoothies and Orange Juliuses \u2014 but not for long.<\/p>\n<p id=\"anchor-fae08a\" class=\"body-graf\">\u201cWe are discontinuing our frozen\u202fproducts and exiting the frozen can category in response to shifting consumer preferences,\u201d a Coca-Cola spokesperson said. \u201cWith the juice category growing strongly, we\u2019re focusing on products that better match what our consumers want. Frozen products will be discontinued in Q1 2026, with in-store inventory available while supplies last.\u201d<\/p>\n<p id=\"anchor-a64e66\" class=\"body-graf\">So, if you\u2019re feeling nostalgic, you have until April to grab a few ice-cold cans for old times\u2019 sake.<\/p>\n<p id=\"anchor-582f27\" class=\"body-graf\">As expected, people online are beside themselves as a staple bit of Americana travels down the long, dusty road to obscurity.<\/p>\n<p id=\"anchor-def624\" class=\"body-graf\">\u201cNOOOOOO! This is my literal childhood,\u201d <a href=\"https:\/\/www.instagram.com\/p\/DUPU7NADPcC\/c\/18089727034855232\/\" target=\"_blank\">wrote<\/a> one Instagram user on snack-spotting account Markie_devo\u2019s post about the news.<\/p>\n<p id=\"anchor-d67401\" class=\"body-graf\">\u201cHow am I supposed to make margaritas?!\u201d <a href=\"https:\/\/www.instagram.com\/p\/DUPU7NADPcC\/c\/18110587876644513\/\" target=\"_blank\">wrote<\/a> another.<\/p>\n<p id=\"anchor-9b96fb\" class=\"body-graf\">\u201cSad! I know concentrate is not ideal, but it was a cost-effective option and still higher in actual nutrition than trendy drinks like kombucha that are now popular,\u201d <a href=\"https:\/\/x.com\/mirthpilled\/status\/2018490161617854605\" target=\"_blank\">wrote<\/a> an X user.<\/p>\n<p id=\"anchor-29f2ca\" class=\"body-graf\">The process to make juice concentrate was <a href=\"https:\/\/www.nytimes.com\/2000\/06\/08\/business\/c-d-atkins-86-inventor-of-orange-juice-process.html\" target=\"_blank\">invented<\/a> by the research team C. D. Atkins, Edwin Moore and Louis MacDowell in the 1940s. They improved flavor over other preservation methods (which apparently <a href=\"https:\/\/www.bbc.com\/future\/article\/20220627-how-orange-juice-took-over-the-breakfast-table\" target=\"_blank\">were not tasty in the least<\/a>), reduced shipping costs and increased shelf stability.<\/p>\n<p id=\"anchor-365621\" class=\"body-graf\">According to the <a href=\"https:\/\/www.coca-cola.com\/us\/en\/media-center\/about-us-minute-maid\" target=\"_blank\">Minute Maid website<\/a>, back in 1946, the then-called Vacuum Foods Corporation shipped the first frozen concentrated orange juice product in the U.S., which the company named Minute Maid. The product took off, and the rest, as they say, is history.<\/p>\n<p id=\"anchor-960ae6\" class=\"endmark body-graf\">And now, Minute Maid\u2019s cans of frozen concentrate are history, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is mourning a freezer aisle staple. The Coca-Cola Company said it is discontinuing Minute Maid\u2019s cans of frozen orange juice concentrate in the U.S. and Canada. The iconic, slush-filled tubes of orange juice concentrate, which have been around for 80 years, sit in the freezer section of most supermarkets, where they\u2019ve waited patiently <\/p>\n","protected":false},"author":0,"featured_media":5317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":{"0":"post-5316","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"_links":{"self":[{"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/posts\/5316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/comments?post=5316"}],"version-history":[{"count":0,"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/posts\/5316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/media\/5317"}],"wp:attachment":[{"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/media?parent=5316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/categories?post=5316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketsfortress.com\/index.php\/wp-json\/wp\/v2\/tags?post=5316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}